Digital Marketing – Digital Advertising
Digital marketing allows you to tailor your messages directly to your target audience. Our digital specialists develop powerful online advertising campaigns to help your business grow.
Digital marketing has the potential to introduce new customers to your brand. One of the biggest benefits of digital marketing is that it allows you to reach potential customers in the exact moments that they are searching for your products or services online. This is remarkably effective, especially when combined with retargeting, which reintroduces the products or services that customers search for on your website when they are browsing the web.
We can help you optimise your digital marketing campaign and ensure that you’re targeting the right people. Our digital dashboard also allows you 24-hour access to closely track the ROI of your campaign (including the leads, conversions and even call recording), so we can ensure you’re regularly converting leads.
Chat bots allow you to connect with your customers the moment they interact with your brand (such as visiting your website or Facebook page).
We can create chat bots to help streamline the interactions you have with your customers, such as retrieving contact information or settling disputes.
Email marketing allows your business to specifically market to customers who have already interacted with your brand through other channels.
As a medium, it is an incredibly effective way to retarget customers, with a 20% open rate on average.
With an average of a 98% open rate, SMS marketing has the highest open rate of any form of marketing, and can be an incredibly powerful form of reaching your customers.
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web users.
On average, businesses make $2 for every $1 they invest into Google AdWords. On top of that, 41% of clicks go to the top 3 ads at the top of the Google search engine results.